The UK Gambling Commission (UKGC) also became part of the Conference and its Executive Director Tim Miller gave a speech, addressing the event’s participants and praising the work done by the Lotteries Council.
Mr. Miller used the opportunity to highlight the relationship between lotteries and good causes, revealing that the demand for services provided by charity organizations and good causes has significantly risen over the last few years. The Executive Director of the Commission further reminded that lottery has been an essential source of income for various good causes which local communities take advantage of.
In his speech over one of the first speaker sessions at the Conference, Mr. Miller explained that lotteries and returns to good causes optimization has been one of the five key objectives included in the three-year Strategy which the UKGC published in November 2017. He further shared that the major gambling regulator in the UK remains focused on making sure that lotteries would be able to contribute to society through good causes donations.
Miller Brings More Light on UK Lottery Sector
The UKGC Executive Director also brought more light to the steps that the Commission plans to take in the future in order to optimize returns to good causes in society lotteries. In addition, he reminded that the main principle for running lotteries under the Gambling Act is that UK lotteries are aimed at raising money for good causes, rather than for any commercial gain. According to Mr. Miller, the fact that the proceeds gathered by local lotteries are redirected to various good causes aimed at helping communities is among the main motives for people to continue playing lotteries.
For the time being, approximately 500 society lotteries and 40 External Lottery Managers are licensed by the UK Gambling Commission. As revealed by Mr. Miller, there has been a significant increase in the number of local authorities that promote lotteries in order to raise funds for a certain cause. Currently, a total of 30 local authorities have been granted with a UKGC license, with another 10 applying for one. In any case, the Executive Director of the UK gambling regulator confirmed that growth has been marked in the lottery sector of the UK.
Mr. Miller also emphasized on the fact that these days the country’s lottery sector has been diverse, especially considering the fact that customers are provided with the chance to take part in lotteries through various online applications, as well as through more traditional methods. He shared that the marketing in the sector has become more sophisticated, with special attention paid on the TV, social media and other online advertising methods.
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