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‘Coming soon’ billboard for Luxor appears on Las Vegas Strip
‘Coming soon’ billboard for Luxor appears on Las Vegas Strip
Written By Unknown on Monday, December 4, 2017 | 3:53 AM
The Luxor, Las Vegas’ pyramid-shaped casino, opened to tens of thousands of people in 1993.
But now, there’s a curious site right across the street: a “coming soon” billboard for the resort.
Sticking out of the Las Vegas Village festival grounds on the south Strip, the billboard features the Luxor’s old logo and declares: “Coming … October 1993.” It also says: “Another Circus Circus Enterprise.”
The message appears to be a base layer that is normally covered by other billboard ads but, with those peeled off, is now exposed.
It might garner some chuckles or double-takes, though it offers a glimpse back at efforts by a company, which was later bought for billions, to make America’s gambling capital a family-friendly tourist town.
MGM Resorts International owns the 4,400-room Luxor and the 15-acre Las Vegas Village site.
In a statement, MGM spokeswoman Debra DeShong said: “What you’re seeing is the face of an old billboard that’s in transition. It will very soon have new messaging.”
The ancient-Egypt-themed Luxor debuted, as the billboard promised, in October 1993. Tens of thousands of people passed through its sphinx and packed the hotel-casino, The New York Times reported.
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